VOW (07/12/2012): Nine Inch Nails – The Perfect Drug

This week, I chose something a little different: “The Perfect Drug” by Nine Inch Nails. It’s a beautifully dark video that looks like a combinaton of Edgar Allen Poe, European Romantic literature, and a Hammer Studios film. The song isn’t my favorite from NIN, but this is one of those cases where the video does enhance the music.

Sadly, the video didn’t get much attention back in 1997. The song was on the soundtrack for David Lynch’s “Lost Highway”, which didn’t get much attention either – except from David Lynch fans. It’s funny, I remember discussing the video for “The Perfect Drug”, with a friend, and we both agreed that a video like that should be recognized on so-called Video-Music-Award shows.

Honestly, what is the criteria for an award-worthy music video? Do the visuals even matter? Does it have to be a good song? Is it based upon popularity and airplay? Is it based upon the push of record company marketing? Viewer requests? What is it? What makes a music video worthy of an award? What are the qualifications?

I never knew and I still don’t know. Well, I think it’s safe to say that most award shows – at least in the U.S. – are rooted in marketing and are a sham.

But, that’s one positive thing about the internet. You are free to search out these hidden gems on your own. So, if you desire, click below to take a look at a Nine Inch Nails hidden gem.

The Nine Inch Nails video for “The Perfect Drug”

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